What’s the message from back vie of each generation?

• A light Toyota truck (pre 1994)
• Toyota Tacoma (1995-2004)
• Tacoma by Toyota (2005-2014)
• Tacoma (2015 and later)

This is an example that model overtakes more name space (visible) than the make as the model matures and lead the market. Even most market players follow this trend in recent years,

Toyota Tacoma’s case shows that when model was in early infant phase, it requires the make the boost its identity. Once the product stabilize, grow, and prosper in its segment, the popularity of the name starts shift. This is the same case with major cloud service provider such as AWS and Azure. They no longer need Amazon or Microsoft to be on the background, rather, they return awesome reputation dividend to the parent organization.